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Uber Eats Offers and Promotions for Restaurants: Are They Worth It?

Offers can put your restaurant in front of new people on Uber Eats, but you pay for the discount. Here is how to choose one that brings customers back, not just bargain hunters.

Quick answer

Uber Eats offers are discounts you fund from your own sales, set up in Uber Eats Manager under Marketing. They can help a new or quiet restaurant get seen, but only run one when you know your margin on the dish, choose an offer on a dish people come back for, set an end date, and check the results before you run it again.

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Uber Eats offers and promotions

The main types of offer

The names and options change from time to time, so always read the current terms in Uber Eats Manager.

Work out what an offer really costs you

Before you start, take one dish and write down three numbers: the price on Uber Eats, what it costs you to make, and the fee you pay on each order. Then take off the discount. If there is little or nothing left, the offer only works if those customers come back and order again at full price. Our guide on pricing your menu on Uber Eats shows how to work out these numbers.

Choose the dish carefully

Put the offer on a dish that shows what you do best and that people tend to order again. A cheap side or a drink as a free item often costs you less than money off a main, and it still feels generous.

Fix your page before you pay for traffic

An offer brings people to your page. If they land on dishes with no photos, unclear names and no descriptions, many will still leave. Do the free fixes first: see how to get more orders on Uber Eats.

Set an end date and check the results

Want a second opinion?

Our free Uber Eats page check looks at your page before you spend on offers, and our Growth Plan checks your offers every month for you.

Questions

Who pays for Uber Eats offers?

In most cases the restaurant pays for the discount it chooses, and the service fee is usually worked out on the order. Check the exact terms in Uber Eats Manager before you start an offer.

What is the best Uber Eats offer for a restaurant?

The one that fits your numbers. A free item or a buy one get one on a dish with a good margin is often easier to afford than a big percentage off the whole menu. Try one offer at a time so you can see what worked.

Do Uber Eats promotions bring repeat customers?

They can, if the food and the page are good enough for people to come back without the discount. Fix your photos, names and descriptions first, then run the offer.

How do I set up an offer on Uber Eats?

Open Uber Eats Manager, go to Marketing, choose the type of offer, the dishes, the budget and the dates, then confirm. You can pause or end it there too.

Should I run offers all the time?

Usually not. Customers learn to wait for the discount. Short offers with a clear end date, followed by a check of your results, are safer.

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