What modifiers are
A modifier is any choice a customer makes on a dish. Uber Eats groups them into modifier groups: a group is a question with a list of answers, like Choose your size with Regular and Large, or Add extras with cheese, bacon and avocado.
The useful part: one group can be linked to many items. Make a single Choose your sauce group and link it to every burger, and when you add a new sauce, every burger gets it.
How to set them up in Uber Eats Manager
- Open Uber Eats Manager and go to your menu in Menu Maker.
- Create a new modifier group and give it a clear name, written as a question.
- Add each option, with an extra price where there is one.
- Set the minimum and maximum number of choices: minimum 1 makes it required.
- Link the group to every item that uses it.
- Open the item as a customer would and check it reads well before you publish.
The buttons can look a little different from country to country, so check the Menu Maker help page for your region. Our guide on editing your menu in Uber Eats Manager covers the rest of the menu.
Required or optional?
- Required when the kitchen needs the answer: size, meat, bread, spice level.
- Optional for extras: more cheese, a side, a drink.
- Set a sensible maximum: three toppings, not thirty.
Pricing add ons
Add ons are an easy way to lift the order value, as long as the price feels fair. Show the price on each option, and check it against your costs and the Uber Eats commission. Our guide on pricing your menu on Uber Eats shows how to work it out.
Common mistakes
- Vague group names like "Options" or "Extras 2". Say what the customer is choosing.
- Long lists of options nobody orders. Cut them.
- A choice the kitchen needs left as optional, so orders arrive without it.
- Old options still on after you stopped making them.
- Using modifiers to hide what a dish is. The item name and description should still say what it is: see how to write menu descriptions.
Want us to check it for you?
Our free Uber Eats page check looks at your whole page and tells you the 3 things to fix first. If you would rather not do it yourself, we can rebuild your menu, names, descriptions and options done for you: see our packages.
